I've bought these beads several times -- I think sometimes they've been graded AAA and other times AA, but the color is always a beautiful deep purple (just as shown on my monitor), intense but not so dark that it looks black-purple, just a rich purple! The cut on most of them has been fairly symmetrical, maybe not perfect but pretty close. There's a similar but cheaper natural amethyst bead that isn't so symmetrical, still very pretty for less formal or chunky necklaces. Sizes do vary, so if you're hoping to get one or more reasonable pairs for earrings, order at least a dozen (2 sets), and even then there's no guarantee. I've used them with other amethyst beads (don't mix these with dyed amethyst, though, or the dyed beads look really bad) and also with white freshwater pearls, with a couple of clear crystal beads thrown in for extra sparkle.